Lady GaGa guns down male models in unseen Fame perfume clip - video
Lady GaGa guns down male models in a previously-unreleased video taken from her Fame perfume advert.
The clip - which was directed by Steven Klein - sees the singer shoot a collection of half-naked men dead with a hand pistol through a pane of glass.
"WARNING: The use of violence in this film is a comment on the duality of FAME," reads the advert's opening message.
"Luxury propels vanity into dangerous places."
The original advert for Lady GaGa's Fame scent was unveiled last August and has been marketed as a unisex fragrance.
The perfume reportedly sold 6 million bottles during its first week on sale back in September, and was named the UK's most popular fragrance by the end of 2012.
Lady GaGa is currently working on her third studio album ARTPOP, which is expected to be released later this year.